Trade Marketing Expert supports the United Nations Sustainable Development Goals (SDGs) and integrates them into our business practices. We focus particularly on SDG 8 (Decent Work & Economic Growth), SDG 12 (Responsible Consumption & Production), and SDG 13 (Climate Action).
Ensure fair working conditions for promoters and campaign staff, with contracts, training, and monitoring of working hours.
Support employee development through training programs (digital tools, safety, campaign execution).
Promote equal opportunities and diversity in recruitment of promoters, supervisors, and staff.
Optimize logistics by consolidating shipments and reusing packaging for POSM (Point of Sale Materials) to reduce waste.
Promote sustainable promotional materials (recyclable displays, eco-friendly printing, digital activations instead of excessive physical flyers).
Implement internal waste management practices in warehouse & office (separate collection, recycling of POSM after campaigns).
Reduce CO₂ emissions in campaign logistics by optimizing transport routes and using local staff whenever possible.
Transition progressively to low- emission or electric vehicles for sampling & campaign logistics (where available).
Raise client and consumer awareness by integrating eco- friendly practices and messaging into campaigns (e.g. promoting reusable items, digital engagement).
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